What do residents and business owners do the rest of the year when there is no rally? The answer is plan for progress.
In 2009, Sturgis residents went to city and officials and let them know about the need to make the area more business friendly. Sturgis has had the reputation of having a limited business economy due to a lot of downtown businesses only opening for the month of the rally.
Scott Peterson has purchased 22 acres along Vanocker Road to build a new Ford showroom to get things kick started. The land was annexed into the city in December. The anchor to the development of this area is the Belle Joli’ Winery production facility and tasting room.
The city has made an effort to secure land adjacent to exit 32 in an effort to attract a national retailer. The top 3 choices after a completed study by consultants Buxton Retail are Cracker Barrel Old Country Store, Big Lots, and Cinemark.
The four main partners –the city of Sturgis, the Sturgis Economic Development Corporation, the Sturgis Area Chamber of Commerce and Meade County have created a plan to guide progress in the development through 2030.
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